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FOR IMMEDIATE RELEASE
May 6, 2008
LE MOYNE UNVEILS FIRST ATHLETICS LOGO
SYRACUSE, NY - Le Moyne College’s new – and first
official athletics – brand identity was unveiled on Tuesday
at the conclusion of the annual Student-Athlete Awards Ceremony.
The event, which was attended by student-athletes, coaches, faculty
and staff, concluded with the unveiling of the new primary
Le Moyne Dolphins logo.
The primary Le Moyne Athletics logo features a sleek dolphin above
the words “Le Moyne Dolphins.” Secondary marks were
also unveiled that featured various combinations of the primary
logo. These marks include a stand-alone dolphin, a block
“L” and various word marks such as Le Moyne, Dolphins
and ‘Phins.
"As competition continues to grow in the communication-saturated
world of intercollegiate athletics, it has become increasingly
necessary to develop a consistent identity,” says Matt
Bassett, Director of Athletics. “An important component of
advancing a regional and national image of athletic excellence for
Le Moyne will be further enabled by this new consistent visual
image. Our new athletics logo will help us to be instantly
recognized by all of our key stakeholders in our written, graphic,
apparel, and marketing applications."
The services of Old Hat Creative of Norman, OK, were enlisted to
create the new identity. Old Hat Creative is one of the
industry’s premier designers working with the nation’s
preeminent athletic departments, including North Carolina,
Oklahoma, Notre Dame, Florida State, Georgetown, Syracuse, Stanford
and Michigan.
Le Moyne, which instituted athletics in 1947, had never had an
official athletics logo. Over the years, a number of different
designs had been used, but no single logo identity was ever
adopted.
The official Le Moyne colors of green and gold remain, although the
shade of green has been darkened and the gold brightened to
provider great consistency and flexibility with uniforms and
apparel. Additionally, black will be incorporated as a secondary
color. Le Moyne green will be PMS 3435 while the gold will be PMS
102.
The new marks are scheduled to roll out through the summer months
on all physical structures as well as on uniforms, athletic apparel
and a newly redesigned website.
